How to Effectively Brand Your Small Business

Branding a small business is a must if you want to succeed in a competitive world. The importance of branding a business disregarding its size is based on not only real benefits, products and services that your business possesses, but also an image concept that all businesses should keep in mind.

From color business cards to global business identity, depending on how effectively you brand your business, the more or the less opportunities of success will knock at your door. The reason why large companies brand their businesses is because they know this is the best way to differentiate their products and services from their competitors while creating a corporate image.

Many small business owners believe it is not necessary to development a corporate image, particularly those whose business integrate just a few individuals as staff, or even when they own a one-man business, using the internet for selling or promoting their professional services. However, even a small business should utilize the same principles as the large enterprises to brand their business.

Furthermore, if your business has business cards, stationary and other branded elements along with a matching website, you will not only create a corporate image, but also loyal relationships with your customers and prospective customers, who will find more reliability with a small business with these characteristics, than others without a professional look and feel.

Because you only have the opportunity to impress new customers once, you should make sure that this impression is a positive and lasting introduction and handshake, only possible if you brand your business conveniently and professionally. There is no need to spend thousand of dollar to achieve it, but do not go to the other extreme using uneven elements.

Small businesses should be aware of the elements that will make their brand unique and recognizable, including consistency between online and printed elements, such as your logo, signage, business cards and even a slogan that helps people understand at a glance your business’s mission statement.

Effective branding must achieve these goals; be consistent and never differing, carrying the same logo, colors, slogans and statements through to every element of your business, all of them always visible and unique, hence the need to avoid elements that anyone can find anywhere such as free or cheap clipart.

Creating your brand, whatever your budget requires a business plan to have a solid appreciation on whom your customers will be and what can you do to serve them. This is not only a matter of elegant stationary or catchy business cards; it is the most important deployment of a small business for an eventual growth in future terms.



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Published: April 10, 2012, 18:44 | No Comments
Category: Articles

Does My Small Business Really Need a Press Kit?

When the experts tell you you’re going to need a press kit for your small business I’ll bet you’re wondering why on earth you’d need one.  At least, I think you’d wonder why if you think a press kit is just for the press.  But the term ‘press kit’ is misleading if you ask me because press kits aren’t just what their name implies.

I prefer to call them small business information kits or information packages instead because that’s what they really are.  They are meant to inform everyone, not just the press about you and your business.

Once you have a small business information kit, you’ll find you’re often giving them when someone asks for information about your company–who you are, what you do, how you can benefit them.  In fact, you’ll probably find you’ll give out almost as many of your information kits as your business cards.

Sometimes it’s more appropriate to simply hand out just your card, but other times, you might like to give someone more information than what’s on your business card.

Say you’re at a party and someone asks what you do.  You’d probably just give them your business card.  But your business card gives this business contact only the briefest information about your company.

So, you might also ask for their name and address, and send them an information kit the next day.  Sending your information kit the next day also works as an important reminder of the evening’s discussion.

On the other hand, if you’re a plumbing company, you might want to contact construction companies in your area to see if they’re interested in subcontracting your company from time to time, or better yet all the time!

Sending them just a business card probably won’t get you very far.  Even sending a well-written letter introducing your company together with your business card probably wouldn’t be as effective as a complete information kit.

You could think of your business card as the “who and the where, and a little bit of the what” of the 6 interview questions—who, what, where, when, why and how.  Your card probably has your business name, contact information and possibly a slogan, motto or some saying suggesting what you do.

Your information kit on the other hand, answers all the questions.  It tells people who and where you are, just like your business card does.  But instead of one little line suggesting what you do, your information kit tells people exactly what you do.  How well it tells them what you do depends on how good your copywriting is.

The real secret is convincing people they can’t do without your product or service, remembering that along with a great description of your product or service, to consider your information kit from your clients’ perspective.  Everyone wants to know how what you do can benefit them.  How you can save them time or how you can save them money, or how you can make their life just a little bit easier.

One last word on presentation of your small business identity package.  It’s almost as important as what you say.  A professional image can go a long way in assuring potential clients your small business is the one they want to do business with.

You cannot compete with big companies without one, and you’ll be miles ahead of the small businesses that don’t have one.   And while we’re talking about professional image, imagine how your small business will be perceived when you have the ultimate in professional image– a matching corporate identity package, information kit and small business web site.



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Published: April 9, 2012, 18:41 | No Comments
Category: Articles

Do Small Businesses Need Websites?

In one word, yes! The internet is the most effective marketing tools in existance nowadays, have the capability of reaching far more people than any leaflet drop or advertisement in the local paper ever will.
Should you produce your own website?

It all depends on your skills, if you have the ability to produce a site that looks good, then go ahead, it will save you money and will work wonders as a marketing tool. However if your skills are limited or non-existant then we’d say no. Why? No, not because we want your money (although we don’t mind if you want to give it to us…), because if your site doesn’t have a professional look to it, then it is going to reflect badly on your company’s image.

Do you need to spend lots of money?

It really depends on the size of your website, if you’re looking simply get a presence on the internet, then you can easily get something for around £250 if you take the time to look, if you’re really getting into the idea of being online and effectively having your shop exist in cyberspace you’re going to be looking at more money, however even then, there are many self-build options such as Ekmpowershop.

What content do you need?

This all depends on what you want from being online, if you want to sell online, have your products online is going to be very useful! If you’re just looking to get your company online, then there are TWO elements that we believe are imperative:

Information about your company
How to contact you

Without these two no-one is going to know who or what you are, with the former being your chance to sell yourself. Remember when people look at websites, if its well designed they won’t know if they’re dealing with a multi-national company or a one person organisation, this is your chance to play alongside the big boys!!

What to do now?

So you’re convinced a website is the way to go? Excellent, this can only be of benefit to you! Now you’ve got to find a designer (there’s one right here!!!), things to keep in mind when looking is what kind of style are you looking for, find some websites that you like then find some designers and see if they can produce something along that line! If they can, you’re on the way to bringing into being what can be one of your best employees!


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Published: April 8, 2012, 18:34 | No Comments
Category: Articles

Are you looking for a Home Based Business Opportunity? There many choices but for most people the best place to start is to build an affiliate marketing business. This type of business is easy to build and it takes very little start up capital.

An affiliate marketer is someone who earns a commission when someone they have referred to a website makes a purchase. When you sign up to become an affiliate you can also choose which products and services you want to promote. Once you choose some products to promote you will get a free website that will do all the selling for you.

Each affiliate will use the same style of website but each website will have a unique number in the address that will let the company know which affiliate has earned the commission. It’s a simple concept, deceptively simple.

Your biggest job as an affiliate is to get those visitors to your affiliate site. To do that you have many methods you can use. Eventually you’ll want to use several methods for driving traffic but you’re probably going to want to start by using one method, learn it inside and out and be making money before you move on to learn another method.

Some methods of driving traffic are more expensive and time consuming than others. Which method you choose to focus on will depend to a large degree on the amount of time you have to invest as well as how much money you can put towards your advertising costs.

That’s really about all there is to it: find a product to promote and learn to drive traffic to that website. Once you’ve got these basics down you can scale your efforts. You can start promoting many different products and use several different methods to drive traffic to those offers.

It’s at this point that the magic really starts to happen. This is where you can make more money than you may have ever thought possible. This is the point where all the hype you’ve heard starts to become true. It will take you some time to get to this point, but it can be done.

Exactly how long it will take you is up to you. I can’t tell you, no one can. If you have a lot of time and you pick up the concepts quickly you can be making serious money in a few months. If you’re only working your business on a part time basis it will take longer.

If you can avoid jumping from one thing to another and you’re willing to put in the time, and yes, the effort, you can replace your income in no time.

I personally think that the best work from home based business opportunity around is Plug In Profits. Affiliate marketing is just an easy way to jump in and start making some money. Invest the time and effort and allow your business to grow and you may be able to not only quit your job but also live the life you’ve really always wanted.

Published: January 2, 2012, 16:48 | No Comments
Category: Articles

Like many online marketing tools, social media is only as useful as you allow it to be.  Just having social profiles isn’t enough.  You need make sure that they are being used their full potential.  Fortunately, there are a number of small things that you can do to significantly boost your results.  It all centers around optimizing your participation.  This doesn’t mean that you need to send a Tweet every 20 minutes, but rather it is about making sure that each action you take can provide results.  Here are 5 things that you can do make your social media efforts work harder for you.

1.Effective Targeting

One of the most important things that you can do to make your social media efforts more useful is implement some form of targeting.  For a small home based business, you might want to start off with geo-targeting.  If you are only providing services in your geographic area, then you don’t gain anything by marketing to someone across the country.  If you are working solely online, then you may want to target or segment your followers by their interest or how they got connected to your profile.  Someone who started following you from your blog is likely to be much more interested in text-based content and blog updates than someone who signed up after purchasing a product.

2.Use Tools to Organize Not Automate

In terms of online marketing, nothing is more powerful than the need to automate as much as possible.  This is especially true if you are a one-person team trying to do all of the creation and promotion of your products or websites.  The problem is that if there is one area where automation can hurt you more than help, it is social media.  It is impossible to automate all of your responses and still be actively engaged with your community.  There are a number of tools designed to organize and centralize all of your social networking profiles.  In many cases, the same general topics will be active, so cross-posting can save a lot of time without looking like it is all automated.

 

3.Start and End The Conversation

It may not seem like it, but starting a conversation is much easier than becoming active in other people’s conversations.  The easiest way to do this is to simply ask a question.  Not only is this a great way to gauge what your followers are looking for, but it also provides the appearance that you are actively engaging with them.  All you need to do is make an observation followed by a question.  For example, “The other day I read that XYZ… What do you think about it?”.  Then once the rate of answers starts to slow down (normally over a few days), you can make a summary statement that recaps the entire conversation.  Since you are starting and ending the conversation, you look like you were engaging with your audience the entire time.

4.Be Something

Another thing to keep in mind is that you need to stand out.  This doesn’t mean that you have to be the flashiest person around, but you need to be something.  You could be funny, entertaining, a source of information, or just a bit sarcastic (which can be difficult when only communicating in text).  Whatever your plans are, just make sure that you be something.

5.Create a System

In the end, you need to have a system.  You can always tweak it as need be, but by having a system you have a blueprint for consistency.



Published: September 22, 2011, 22:28 | No Comments
Category: Articles

The biggest reason that most internet marketers start building lists is to cultivate an initial sale as well as to boost the customer retention rate.  It seems like most people get so caught up in cultivating new leads, that they forget to focus on keeping the customers that they already have.  If you send too many emails that do not provide any value to your list, then they will quickly unsubscribe.  While the average person does expect to get marketed too when they sign up for a mailing list, they also expect to gain something out of the relationship.  Here are 5 emails that you can easily integrate into your email sequence that significantly boost your customer retention rate.

1.Helpful Reminders

The first type of email is fairly straightforward.  It is a useful reminder that relates to a purchase that they made or make on a regular basis.  For example, if you are running a membership site, then you should send a reminder every month a few days before the next billing cycle.  Some people shy away from this strategy because they think that it will increase the unsubscribe rate from their membership site.  The truth is that by sending a reminder email, you can also feature next months upcoming content.  This can actually lengthen the amount of time that people remain a member because they know what to look forward to.  Additionally, it ensures that they will actually visit your site.  A majority of people cancel memberships because they simply don’t use it enough.  By reminding them of what they are about to get, they will remain a member for much longer.



2.A Real Thank You

Most people will send a thank you email whenever someone signs up for the list or makes a purchase.  The average customer almost expects this and doesn’t think twice about it.  A much more effective thank you is personalized based upon your relationship.  For example, a 6 month anniversary.  This let’s them know that you are paying attention to them and value the relationship that you have built with them.  You can even send out a random thank you or even wish them happy birthday.  The more personal you can make it, the bigger impact it will have.

3.Emails Integrated With Social Features

Another great email is related to social features that you have on your website.  Facebook is an example of this.  Whenever someone tags you in a photo or wants to “friend” you, then Facebook will send you an email letting you know.  This is a simple email, but it achieves a very important goal – it causes you to visit their website again.  If you have any social features on your website, then this same type of strategy can be used.

4.Polls and Surveys

One of the most overlooked but effective emails is one that leads people to a poll or survey.  Your average customer will have some type of opinion about your products or the products that you promote.  By sending them a survey, not only can you find out exactly what they want (which you can use to create future emails), but they also feel like they have invested time in your relationship, which means they are less likely to break it off.

If you are looking to start your own home based business and are not sure were to start I can help.

By combining the best hosting company with the best affiliate marketing program you can begin to earn extra cash.

I am so confidant that Host Then Profit and Perpetual 20 are the best way to start earning money from home I will offer you these bonuses if you join them.

Bonus One

Life Time Enterprise Pro Membership At FlippinHits- This membership normally cost $9.99 per month and is a great way to get traffic to all your affiliate pages. I will up grade your account at no cost to you as long as your Perpetual 20 account remains active.
After joining Perpetual 20 simply join FlippinHits as FREE member. Once inside the members area open a ticket and mention FREE UPGRADE and provide your Perpetual 20 ID.

Bonus Two

I will install a WordPress website for you ready to start promoting with your affiliate ID’s . Your site will look similar to this. Click Here

Your site will have the Perpetual 20 and Host Then Profit banner plus two other affiliate programs that are FREE to join. These three programs are my top money earners and I will help get you started making money online also.
Note- In order to get your free website installed you must sign up for hosting with Host Then Profit

Once you have joined Perpetual 20 .. Or if you have any questions before joining contact me here and I will start the process of helping you earn money from home.

Perpetual 20

Published: September 21, 2011, 09:21 | No Comments
Category: Articles

I have been a member of Perpetual 20 for a few months now and I still think it is one of the best programs out there. Not only can you earn a life time of $20 payments but the training and the monthly products are excellent. You can read on of my Perpetual 20 review here. Last week I joined Host Then Profit and I have been extremely impressed with everything that  Host Then Profit offers. More than web hosting but also auto responder service, video hosting and GVO Academy, Host Than Profit is a incredible value  at less than $10 a month.

While I was watching another LIVE training webinar today it hit me that combining the the best programs on the Internet would help everyone make money.

If you are looking to start your own home based business and are not sure were to start I can help.

By combining the best hosting company with the best affiliate marketing program you can begin to earn extra cash.

I am so confidant that Host Then Profit and Perpetual 20 are the best way to start earning money from home I will offer you these bonuses if you join them.

Bonus One

Life Time Enterprise Pro Membership At FlippinHits- This membership normally cost $9.99 per month and is a great way to get traffic to all your affiliate pages. I will up grade your account at no cost to you as long as your Perpetual 20 account remains active.
After joining Perpetual 20 simply join FlippinHits as FREE member. Once inside the members area open a ticket and mention FREE UPGRADE and provide your Perpetual 20 ID.

Bonus Two

I will install a WordPress website for you ready to start promoting with your affiliate ID’s . Your site will look similar to this. Click Here

Your site will have the Perpetual 20 and Host Then Profit banner plus two other affiliate programs that are FREE to join. These three programs are my top money earners and I will help get you started making money online also.
Note- In order to get your free website installed you must sign up for hosting with Host Then Profit

Once you have joined Perpetual 20 .. Or if you have any questions before joining contact me here and I will start the process of helping you earn money from home.

Perpetual 20

Published: September 17, 2011, 19:07 | No Comments
Category: GVO

When marketing on the internet, sometimes you feel like your head is going to explode! The amount of tools, systems, and services out there will make your head spin which make promises of easy riches when you use them.

Every day, there seems to be another “magic tool” that pops up promising millions of visitors to your site and large sums of money in your bank account….effortlessly.

It can get overwhelming and take focus away from what you should be doing to build your business.

As you know, there are tools out there that not only make your life easier, but keep your business running on auto-pilot for you.

The trick is to know which ones to focus on and which ones to stay away from!

Let’s go through the essentials which every top internet marketer depends on a daily basis to run their million dollar businesses…

1) Web Hosting

Obviously, without hosting, the internet would be a pretty boring place to hang out. If you have a domain name, you need a place to host it so others can find you.

Hosting companies out there range from free all the way to over $500 a month for dedicated hosting.

The key is to find a company that provides 99% uptime and also provides 24/7 support in case you ever have a problem.

And of course, just like anything, you get what you pay for.

2) Auto-Responders

Have you heard the phrase, “The Money Is In The List?”

Well, having an autoresponder and building a list that knows, likes, and trusts you is the fastest way to literally pushing a button and having money coming in your bank account… faster than you can say… Hot Biscuits!

The formula is simple.

Create a page that gives something of huge value totally away for free. This could be a free report, a video lesson, an audio interview, or a live webinar.

Then, in exchange for your free information, the visitor will give you their name and email address.

And then the magic happens. You can follow up with them automatically and offer more value and even get them to buy something!

This is all done using an auto-repsonder, all automatically and efficiently for you.

Again, companies providing auto-responders range from $20 a month up to $99 a month.

3) Video Hosting

The internet is all about video. And without some type of video on your website, most people will simply not hang around.

Video allows you to bond with your visitor and create more trust than with just words on your site.

We’ve all heard of YouTube for sure. But is a free service that is known for pranks, jokes, and music videos the right image for your business?

There’s a reason the top marketers host their videos through paid services and you should to.

4) Website Builder and Prospecting System

99% of internet marketers don’t have the time and/or the skills to create their own websites or prospecting pages. Trying to learn website design and html code is not the best way to spend your time.

That’s where website builders come in. You simply customize your pages with your own video, product info, auto-responder, and you’re done!

5) Live Webcasts

The most powerful way to sell is face to face. You get instant feedback and customers can ask questions and get their answers immediately.

Since we don’t want to meet all our visitors in person… Webcasts are the next best thing.

We can sit in the comfort of our own homes and present to people all over the world. Product demonstrations, video overviews, live questions and answers, it’s all possible with Webcasts.

If you’re not using Webcasts in your business, you are missing out on thousands of dollars of sales.

Typical companies charge between $49 to $99 a month and more.

The Top 5 Essential Tools

These are the top five tools that every top marketer uses and depends on a daily basis to make sales on auto-pilot.

And you can too.

Now, you can get all these great tools from different companies and pay between $150 to over $350 each and every month.

Or, you can make the smart decision and get them all from one company and save a huge amount of money.

GVO offers all these tools under one roof and for only $1.45 a day. That’s less than a Starbucks coffee!

And the best part is, for a limited time, you can take advantage of all these amazing tools and profit with them for a full 14 days for only a $1.

Don’t decide now, use all the tools and see how powerful they are and how they will help explode your business online right now.

Go here for your test drive:

Published: September 12, 2011, 00:00 | No Comments
Category: GVO

What’s the entire buzz about GVO?

GVO (Global Virtual Opportunities) formerly Kiosk is a company owned by Joel Therien who has a 12 year track of experience in the network marketing and internet marketing industries.

GVO has rapidly created a big buzz in the internet marketing and the MLM , Network marketing arenas due to the fact that it is the only company online that has the knowhow and the expertise to join these two very important business models in a once in a lifetime opportunity.

What makes GVO such an incredible business opportunity?

The answer to this question is twofold:

First of all when you get your hosting package through GVO you will get several services like unlimited autoresponder system, complete video marketing system with easy video producer and video hosting, full audio and video conferencing system, downtime monitoring software, that not only are included but that will also mean significant savings compared to buying all these services separately.

Second, you will have the opportunity to participate in a MLM compensation plan that is much more than a simple affiliate program and makes it an entire business in itself, let me explain:

How do I get compensated?

To motivate you to promote the business, GVO pays you 50% commission on the first month of every person that is directly sponsored by you.

Then we have the 2 x 10 Binary Hybrid Matrix Plan that will pay you 5% per month of up to levels down making this a full matrix of 2,046 people and that alone will earn you $4,600.00 per month!

Wait! It gets even better because you will also get a 20% matching bonus on your personal referrals down to 10 levels.

Once you have a downline of 14 people or more then you earn a new profit position in the matrix that you can also make money off of.

What guarantees that people will stay?

If you have been online for some time and you are serious about building an internet business, you know that in today’s market, these are tools that you or any internet marketer can’t afford not to have and that you will be using on a daily basis and that is the key that makes the compensation plan a very successful one.

With this business model you will build an organization of avid and constant users who will be using the services everyday to run their businesses and therefore will be happy to keep paying their monthly fee!

How do I join?

At GVO we even give you the opportunity to try us and fall in love with our services before you commit to a longer stay.

Just pay $1.00 today and this will give you full access to all the services and features for a full 14 day trial period.

Hope your find everything you are looking for under one roof with unsurpassed quality, see you inside!

Join Here

Published: September 11, 2011, 12:54 | No Comments
Category: GVO